Is your grocery bill reflective of true market prices, or is it being skewed by government-funded surveys? Discover how Aldi’s domination of private labels may be distorting supermarket price comparisons, giving it an unfair advantage in poorly constructed surveys over Coles, Woolworths, and IGA.  Read on to uncover the critical flaws in CHOICE's methodology and the ethical concerns it raises.

Supermarket price comparison surveys are meant to guide consumers, but are they fair? Our analysis exposes a significant bias in CHOICE’s methodology—substituting higher-cost national brands with cheaper home brands, predominantly benefiting Aldi. This practice distorts true pricing, disadvantaging other major chains. It's time for transparency in how supermarket prices are compared!